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Keywords: Small business
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Journal Articles
Social media marketing management: an application to small restaurants in the US
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2019) 13 (3): 321–345.
Published: 25 October 2019
..., integrated and continuous ways. The study describes a process they may want to follow and specific tactics that could be implemented to use social media more strategically in all stages of social media management. Social implications Not only are small business establishments the backbone...
