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Keywords: Small restaurants
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Journal Articles
Social media marketing management: an application to small restaurants in the US
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2019) 13 (3): 321–345.
Published: 25 October 2019
...Elzbieta Lepkowska-White; Amy Parsons; William Berg Purpose This study aims to use a social media management framework and strategic orientation framework to explore how small restaurants manage social media. Design/methodology/approach The authors content-analyzed social media activity...
