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Keywords: Smart phone apps
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (3): 372–391.
Published: 07 August 2017
...Bijoylaxmi Sarmah; Zillur Rahman; Shampy Kamboj Purpose The purpose of this paper is to develop a conceptual framework to empirically examine and explain the antecedent factors of consumers’ adoption intention toward co-creatively developed new travel services using smart phone apps...
