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Keywords: Stealing thunder
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (2): 266–284.
Published: 14 December 2020
... intention was given very little attention, while they are very attention-grabbing, particularly in marketing areas of hospitality and tourism studies. Using stealing thunder and co-creation-based strategies, this study aims to investigate the impact of SR on outcome favourability, and its association...
