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Keywords: Strategic marketing
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2010) 4 (3): 241–251.
Published: 10 August 2010
... the cultural regeneration of the city bring about the achievement of these goals. According to Bailey (1989) , strategic market planning in the context of places has changed according to the needs of the era. In time, places learned to segment markets and buyers, and to target their products and services...

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