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Keywords: Structural equation modelling (SEM)
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Journal Articles
The association among employees' communication skills, image formation and tourist behaviour: perceptions of hospitality management students in Jordan
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2019) 13 (3): 257–272.
Published: 02 October 2019
.../methodology/approach A survey instrument is used to examine the relationships in the proposed model by using structural equation modelling (SEM) technique. The collected primary data (n = 153) are analysed to test the relationship between exogenous and endogenous constructs expressed in the proposed...
