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Keywords: Switcher
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Journal Articles
Segmenting tourists by direct tourism expenditures at new festivals
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2013) 7 (1): 51–57.
Published: 22 March 2013
... tourist Switcher Tourist type Coastal Uncorked “As the economy gets better, everything else gets worse” (Art Buchwald, 1925‐2007). Citing as an example, “The more cars that are sold, the bigger the pollution and traffic problems you have” (“Buchwald's Law”, Time, September 15, 1993...
Journal Articles
Segmenting tourists by direct tourism expenditures at new festivals
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2012) 6 (3): 279–286.
Published: 03 August 2012
..., creates a more appropriate benchmark for Coastal Uncorked organizers to use in evaluating the impact of future events. (This is not to say that the spending of so‐called Switchers or Casuals is of little value – it is just not incremental spending.) Researchers studying the economic impact...
