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Keywords: Theming
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (2): 125–141.
Published: 05 June 2017
...Jonas Karlsen Åstrøm Purpose This study aims to investigate the factors that drive the tourist customer experience around theming. Theming is considered vital to creating a memorable customer impression. Design/methodology/approach The cruise industry was chosen as the empirical setting...
