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Keywords: Tijuana
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2020) 14 (4): 507–523.
Published: 14 May 2020
... to its effect on magazine and newspaper news. In support of this argument, the following part of this research moves on to describe the case study (the creation and promotion of a new cuisine called “Baja Med” and its influence on the image of the Mexican city of Tijuana) and the research method...
