...), a thoughtful selection for the drink menu is necessary. When possible, a signature drink should be invented and promoted for each place. With the projection and promotion of tourist destinations as nightlifescapes, a sensory marketing approach should be considered. For example, nightlifescapes could...

... to arrange, and the destination's presence in travel and tour operator brochures. Magdalena Cladera can be contacted at: mcladera@uib.es © Emerald Group Publishing Limited 2012 Tourist destination Shopping expenditure by tourists Tourist profile Tourist motivations Heckman model...