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Keywords: Travel activities
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2012) 6 (2): 154–172.
Published: 01 June 2012
... indicate that there are three distinct segments of first‐time visitors based on travel activities: culture‐oriented (26 percent of the market), active (37 percent), and casual (37 percent). The key differences among the three segments are demographic, socio‐economic, trip‐related characteristics...
