Keywords: Unit
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2012) 6 (1): 70–80.
Published: 23 March 2012
...Joseph O'Leary; Tzung‐Cheng Huan; Chia‐Huh Joy Liang; Hung‐Bin Chen; Ming‐Yang Wang Purpose This paper aims to show the need for tourism researchers to identify clearly units of observation and measurement. Design/methodology/approach Using examples focusing on international tourism...

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