..., and reveal a posteriori segments based on motivational factors for reading user‐generated content (UGC). The study then seeks to visualize the connections between segments, their perceived importance of website applications, and further explanatory variables, by applying correspondence analysis (CA...

...Leonardo Dioko; Rich Harrill; Ana María Munar Purpose The purpose of this paper is to analyze the relationship between tourists' user‐generated content on the web and destination branding, as well as to discuss the online strategies used by destination management organizations. Design...