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Keywords: Utilitarian consumption
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (4): 500–519.
Published: 02 October 2017
... antecedents of experiential versus utilitarian consumption for profiling purposes and to examine the potential behavioral consequences of experiential versus utilitarian consumption tendencies. Design/methodology/approach On an online research platform, 413 respondents answered questions concerning logic...
