... of the scale. © Emerald Group Publishing Limited 2012 User‐generated content Segmentation Website design Content analysis Topology‐representing networks Rasch Web sites Internet The remainder of the paper is organized as follows: the next section presents relevant literature about...

..., the stimuli could limit the generalizability to other souvenir types. The research tests hypotheses using scenarios and less‐experienced travelers. Future research should examine different types of souvenirs in a naturalistic setting. Practical implications Retailers should not mention web sites until...