The purpose of this paper is to develop gendered entrepreneurship theory through a focus on the roles of space and place in the daily lives and businesses of mothers who have configured business around the daily routines of family work.
Through a consideration of the accounts of 29 “mumpreneurs” and using a framework forwarded by Jarvis to understand the geographically embedded “infrastructure of everyday life”, this paper seeks to understand mumpreneurial decision making, choice and constraint.
Spatial factors, in their myriad forms, run through and affect mothers’ different levels of capability and constraint, and thus the (gender-role and entrepreneurial) “choices” that individuals and families make. Placing families in the realities of specific, material locales helps to embed our understandings of these decision-making processes in real places.
This discussion: advances new understanding about how space and place enable or constrain mumpreneurship (in particular) and entrepreneurship (more generally); and provides a lens through which to examine the structure/agency dualism in relation to gendered entrepreneurship.
