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Makes a contribution to the debate surrounding the characteristics of “non‐exporting” (n = 203 firms) and“exporting” (n = 64 firms) new manufacturing and“producer services” small firms in Great Britain. It was appreciated that sample differences may overwhelm the exploratory analysis. Consequently, in order to overcome this potentially distorting influence a “matched pairs” methodology was also utilized. Forty‐two matched pairs of non‐exporting and exporting firms were identified (by age of the business, industry and location type). In total, data were collected on 146 variables covering the firm, the founder and the environment. Dichotomizing between the two types of firms the univariate analysis of the “matched samples”identified statistically significant differences with regard to only 14 variables (10 per cent). Additional multivariate analysis was conducted. Results from a logit regression model of the “matched samples” suggests new firms are “pushed” into“exporting” their sales abroad due to perceived shortages of local resources as well as intense local competition. Discusses the policy implications of the survey findings.

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