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Purpose

– The purpose of this paper is to investigate alternative measures to better understand and measure success for self-employed mothers in addition to the usual financial indicators.

Design/methodology/approach

– The present study is a comparative analysis of time spent at work and undertaking childcare by female workers with children in Spain between 2009 and 2010, using a combination of descriptive statistics and linear regression analysis based on the Time-Use Survey 2009-2010.

Findings

– The results of the paper indicate that self-employed working mothers tend to spend more time with their children when these are under the age of ten, and that they work longer hours than salaried mothers.

Research limitations/implications

– This paper has some limitations due to the quantitative approach to secondary data. Further qualitative research could clarify some of the findings; moreover the study is based on Spain, so extending to other countries would help validate the results.

Social implications

– Policy makers, in general – but more specifically in high unemployment scenarios – can facilitate self-employment for both men and women to reduce unemployment and to offer workers the prospect of a more balanced life.

Originality/value

– This research contributes to the existing literature, which fosters a more holistic approach to the analysis of female-run ventures by measuring performance using not only economic indicators, but also personal achievements.

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