Entrepreneurial orientation, proactive market orientation and society: evidence from public service organizations in Brazil Available to Purchase

Ian R. Hodgkinson is Professor of Strategy at School of Business and Economics, Loughborough University, UK. His research focuses on strategic decision-making in complex environments to help transform established strategic thinking for more effective individual and organisational strategizing. His work has appeared in Strategic Entrepreneurship Journal, Public Administration, Public Management Review, Australian Journal of Public Administration, and Journal of Service Management, among others.

Paul Hughes is Professor of Strategy and Associate Dean for Faculty at University of Leicester School of Business, UK. Paul's research interests revolve around strategy-making with particular interest in planning and improvisation in strategy-making; strategy adherence; strategic resources and resource-based theory; and, strategic exploration and exploitation (ambidexterity). Paul has published in leading academic outlets including Strategic Entrepreneurship Journal, Public Administration, Journal of World Business, Public Management Review and Journal of Product Innovation Management, among many others.

Higor Leite is Associate Professor in the Business and Economics Department at Universidade Tecnológica Federal do Paraná, Brazil. Higor has previously held senior positions within the Lean Production engineering area, process design, services area, sales and accounts management as well as purchases processes Higor’s research interests are in lean production in public services with a particular focus on healthcare. His work is published in Australian Journal of Public Administration, Public Money and Management, Leadership in Health Services, among many other leading outlets.

Younggeun Lee is Assistant Professor of Entrepreneurship in the College of Business and Economics at California State University, Los Angeles. His research focuses on entrepreneurial passion, corporate entrepreneurship, organizational innovation and international entrepreneurship. He is the current Editor-in-Chief of the New England Journal of Entrepreneurship. Younggeun has published in leading academic journals such as International Small Business Journal, Management Decision and Journal of Business Venturing Insights.