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Keywords: Big data
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2025) 31 (6): 1576–1599.
Published: 18 March 2025
..., greater efficiency, improved performance and competitive advantages (Gandomi and Haider, 2015). BDA has thus become an active area of research, with many new techniques and methods being developed to improve its effectiveness. Wamba et al. (2015) provide an insightful definition of big data...
