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Keywords: Brand extensions
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2004) 10 (3): 192–205.
Published: 01 June 2004
... on revenues. International trade Brand extensions Social networks Localization The network approach draws on theories of social exchange and resource dependency, focusing on firm behaviour in the context of inter‐firm links. Whereas Johanson and Vahlne (1992) suggest that it differs from...
