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Keywords: Business owners
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Journal Articles
Gender, technology and decision-making: insights from an experimental conjoint analysis
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2020) 26 (4): 647–670.
Published: 05 March 2020
... SMEs Entrepreneurs Business owners Many real-world decisions are risky. This is the case with investing in the stock market, hang-gliding, or launching a new product line. Although uncertain situations (i.e., those in which the decision-maker has imperfect knowledge of the potential outcomes...
Journal Articles
How women and men business owners perceive success
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2016) 22 (5): 594–615.
Published: 01 August 2016
...Jodyanne Jane Kirkwood Purpose – Women and men business owners are often thought to have different success criteria for their businesses, but there is little empirical research to support this. The purpose of this paper is to investigate the nature of self-defined success factors, and to compare...
