... theory Innovation Innovation investment Conjoint analysis Experimental methodology SMEs Entrepreneurs Business owners Many real-world decisions are risky. This is the case with investing in the stock market, hang-gliding, or launching a new product line. Although uncertain situations (i.e...

...Jodyanne Jane Kirkwood Purpose – Women and men business owners are often thought to have different success criteria for their businesses, but there is little empirical research to support this. The purpose of this paper is to investigate the nature of self-defined success factors, and to compare...