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Keywords: Car subscription
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Journal Articles
Sustainable innovation for shared mobility: contextual and consumer factors of an Indian car subscription business model
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International Journal of Entrepreneurial Behavior & Research (2025) 31 (2-3): 344–368.
Published: 22 August 2022
...Ranjan Chaudhuri; Sheshadri Chatterjee; Arka Ghosh; Demetris Vrontis; Alkis Thrassou Purpose The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of success of car subscription...
