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Keywords: Causation
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Journal Articles
The role of artificial intelligence in entrepreneurial decision-making under uncertainty: a corporate entrepreneurship perspective
Available to Purchase
International Journal of Entrepreneurial Behavior & Research 1–27.
Published: 28 November 2025
... uncertainty theory, this research extends the theories of entrepreneurial effectuation and causation by examining AI’s distinct role in helping (corporate) entrepreneurs make decisions under uncertainty. Our findings suggest that entrepreneurs need a balanced approach, adopting both causal and effectual...
Journal Articles
Customer search strategies of entrepreneurial telehealth firms – how effective is effectuation?
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2024) 30 (8): 2061–2081.
Published: 05 March 2024
... al., 2015 ; Frese et al., 2020) but more research is needed into the role of other key external stakeholders (Maine et al., 2015 ; Elbanna et al., 2020). Effectuation Causation Customer search Healthcare Telehealth Entrepreneurship Qualitative...
Journal Articles
The role of effectuation and causation for SME survival amidst economic crisis
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2023) 29 (7): 1664–1697.
Published: 03 July 2023
...Oleksiy Osiyevskyy; Galina Shirokova; Mehrsa Ehsani Purpose Economy-wide crises create major challenges for small and medium enterprises (SMEs). Existing studies emphasize the crucial role of contrasting behavioral strategies, effectuation and causation in SMEs' adaptation to crisis conditions...
Journal Articles
International Journal of Entrepreneurial Behavior & Research (2023) 29 (4): 886–912.
Published: 07 April 2022
... to support digital entrepreneurs in their day-to-day operations. This work can also encourage theoretical developments, building on effectuation and causation, to better understand Lean startup practices, especially when supported by digital infrastructures accelerating the entrepreneurial process...
Journal Articles
Identifying and understanding entrepreneurial decision-making logics in entrepreneurship education
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International Journal of Entrepreneurial Behavior & Research (2018) 24 (1): 59–80.
Published: 02 November 2017
... business ventures in the higher education setting. Design/methodology/approach The study employs the mixed methods approach through the use of survey and observation data. The longitudinal survey data comprise three surveys collected via an internet-aided tool. The constructs of causation...
