Keywords: Co-creative entrepreneurship
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2026) 32 (6): 1398–1420.
Published: 16 February 2026
...., 2006). Research on the effectuation process and co-creative entrepreneurship emphasises the critical importance of collective cognition and action under uncertain conditions where decision-makers cannot predict the future (Kerr and Coviello, 2020 ; Sarasvathy, 2024). Covid-19 provided...

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