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Keywords: Commercial values
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2026) 32 (6): 1641–1659.
Published: 12 February 2026
... values in loan descriptions and explore the interaction of values and emotional intensity in microlending. Design/methodology/approach The study analyzes data from the largest microlending platform to examine how the use of social or commercial value-oriented language, combined with emotional...
