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Keywords: Community group buying
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2024) 30 (4): 955–978.
Published: 05 March 2024
...Anne Yenching Liu; Maria Dolores Botella Carrubi; Cristina Blanco González-Tejero Purpose This study investigates how personality traits influence individuals’ intention to become community group buying (CGB) leaders. Design/methodology/approach Data include 517 valid questionnaires...
