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Keywords: Competing goals
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Journal Articles
Mumpreneurs’ decision-making when facing uncertainty and competing goals
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2025) 31 (4): 976–998.
Published: 10 December 2024
...Nisreen Ameen; Vera Hoelscher; Mathew Hughes Purpose This study examines the decision-making processes and coping mechanisms of mumpreneurs (entrepreneurs who are mothers) as they navigate complex environments characterized by uncertainty and competing goals that are heightened...
