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Keywords: Conceptual model
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2024) 30 (1): 72–89.
Published: 13 November 2023
... process. This paper proposes a new narrative, shared narrative, and a conceptual model for how entrepreneurs might build such a narrative that is strategic in nature. Design/methodology/approach First, the authors review the types of narrative and introduce shared narrative as an account...
