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Keywords: Constitutive rhetoric
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2024) 30 (1): 72–89.
Published: 13 November 2023
... that narrativizes both the entrepreneur and relevant stakeholders. Then, integrating theoretical concepts from constitutive rhetoric and value co-creation, the authors introduce a conceptual framework as a three-stage process guide for entrepreneurs to build shared narratives for strategic stakeholder engagement...
