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Keywords: Consumer responses
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (1): 6–25.
Published: 30 September 2021
...María José Ibáñez; Manuel Alonso Dos Santos; Orlando Llanos-Contreras Purpose Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior...

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