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Keywords: Consumption
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Journal Articles
Entrepreneurial decisions: viewing the affordable loss heuristic from an economic well-being perspective
Open Access
International Journal of Entrepreneurial Behavior & Research (2023) 29 (11): 170–183.
Published: 21 June 2023
... the resources available for entrepreneurial endeavours against a household's ability to maintain acceptable minimum material living standards, juxtaposing income and wealth against competing consumption and investment opportunities. Findings Mentally accounting for whether household resources can meet...
