Keywords: Contextual factors
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2021) 27 (3): 777–798.
Published: 06 January 2021
... for entrepreneurs who are considering applying effectuation. This study highlights that effectuation is context-dependent and the performance implications of effectuation are contingent on contextual factors at organizational, industrial and institutional levels. This study extends the contextual understanding...

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