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Keywords: Cooperative relationships
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Journal Articles
Entrepreneurial marketing within the French wine industry
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2013) 19 (2): 238–260.
Published: 01 March 2013
... intelligence and product knowledge in the process of delivering superior value to the customer through brand differentiation at firm level. Additionally, engaging in cooperative relationship development at regional and international level appears significant in creating opportunities for knowledge acquisition...
