...Helen Reijonen; Hannan Heroum Purpose This article examines critical events as components of serendipitous processes and the role of effectuation in shaping these processes and their unanticipated outcomes. Specifically, it introduces a conceptual model of effectuation-enabled serendipity...

... Entrepreneurial failure Critical reflection Critical events Experiential learning Holism The real voyage of discovery consists not in seeking new landscapes, but in having new eyes. (Marcel Proust) A good decade ago, one of the most influential studies on entrepreneurial learning was published...