...Maria Eizaguirre; Ana M. Gómez-Olmedo; Andreas Kallmuenzer Purpose This study explores how environmental crowdfunding initiatives on Kickstarter promote mindful consumption types—acquisitive, repetitive and aspirational temperance—by examining their alignment with sustainable innovation...

...Jialiang Yang; Rene Arseneault; Goran Calic Purpose Drawing on integrated insights from signaling theory and the cognitive theory of multimedia learning, this study investigates the effect of video personalization on crowdfunding performance. “Video personalization” is defined as information...

...Nadia Arshad; Rotem Shneor; Adele Berndt Purpose Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim...

... reentry after crowdfunding failure. Particularly, it examines whether more confident entrepreneurs who failed in their original crowdfunding endeavor persist or change their plan in terms of the positioning of the crowdfunding endeavor and the funding goal in the subsequent attempt. Using a sample...

...Yalin Wang; Yaokuang Li; Juan Wu; Lihua Fu; Ruixin Liang Purpose Emerging evidence regarding crowdfunding challenges long-standing “gender gap” views of traditional entrepreneurial financing and indicates that female entrepreneurs may have an advantage in crowdfunding. Yet, the literature...

.... Specifically, when the entrepreneurs and the crowdfunding platform users interact via different types of crowdfunding platforms, pitch framing, including the signaling of ADT terms, project location and fundraising goal, becomes imperative to help facilitate crowdfunding success. Design/methodology/approach...

...Joe Cox; Jann Tosatto; Thang Nguyen The authors investigate whether the individual “completion contributions” that enable online crowdfunding campaigns to meet or exceed their targets tend to be larger in relative terms when made nearer to the funding deadline. As these contributions...

...Ghassan Yacoub; Paulami Mitra; Tiago Ratinho; Faustine Fatalot Entrepreneurs are taking advantage of crowdfunding in order to raise funds. This manuscript offers empirical insights into the under-investigated question of what drives sustainable entrepreneurs to engage in crowdfunding and to what...

...Arie Sherman; Hila Axelrad Purpose In recent years, crowdfunding has developed as a new fundraising alternative. Yet, the effects of the backing experience in reward and donation-based crowdfunding (DBCF) on well-being were researched only through qualitative practices. The current study offers...

...Katarzyna Prędkiewicz; Olga Kalinowska-Beszczyńska Purpose This research identifies and explains the key factors influencing the success of crowdfunding campaigns for eco-projects with the objective of detecting the types of eco-projects that may be most successful in raising funds. Design...

.... Methodologically, this study is also valuable. The use of fsQCA reveals the combinations of conditions that lead to the outcome (i.e. the reasons for low investment in crowdlending). Moreover, the analysis provides insight into the situation in Spain and the reasons why crowdfunding is less developed in Spain than...

...Kalanit Efrat; Shaked Gilboa; Andreas Wald Purpose The current study explores the emergence of well-being, a fundamental human goal, in the crowdfunding process by investigating entrepreneurs and backers' interactions within reward and donation campaigns. Design/methodology/approach The study...

...- and medium-sized enterprises (Zhao et al., 2019 ; Crosetto and Regner, 2018). A relevant topic in this area is crowdfunding, which is a combination of microfinance (Morduch, 1999) and crowdsourcing (Devece et al., 2019 ; Poetz and Schreier, 2012). Crowdfunding is defined...

... crowdfunding, peer-to-peer lending market leading to a sample of 507 business loan requests, 123 of which were requests to support new business ideas rather than existing businesses. Negative binomial regression was used to test hypotheses regarding whether aspiring entrepreneurs seeking convenience-based...

... campaign and it can thus be assumed as a starting point for future and empirical studies. Moreover, the paper can support platforms managers in the design of values-added tools aimed to improve attractiveness and project creators in campaign design and management. Crowdfunding Start-up Benefits...

... framework with research proposals highlighting the use of narratives in the crowdfunding process. The proposition of the paper advocates that entrepreneurial narrative may influence crowdfunders’ attitude and decision to fund a project. It theorizes how emotions in narratives shape the funders...

... deeper insights into influencing factors in crowdfunding markets with a special concern on a cross-border context. For capital-seeking companies, the home bias of potential investor has to be taken into account, when designing a crowdfunding campaign. For legislators, the apparent influence of the legal...