Keywords: Customers
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2009) 15 (5): 453–472.
Published: 07 August 2009
... and subsidiary entrepreneurship. A total of 265 executive officers, which is approximately 29 percent of 922 managers in the mailing list, reply to the questionnaire on their subsidiaries. Findings This study finds that subsidiary entrepreneurship has an inverse U‐shaped relationship with regards to customer...

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