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Keywords: Digital entrepreneurial marketing
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Journal Articles
Digital entrepreneurial marketing bricolage: shaping technology-in-practice
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2025) 31 (4): 1038–1061.
Published: 30 December 2024
... is the corresponding author and can be contacted at: P.R.Alford@soton.ac.uk 18 07 2024 27 10 2024 27 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital marketing Digital entrepreneurial marketing Bricolage Sociomateriality...
