...Philip Alford; Rosalind Jones Purpose The use of digital marketing technologies remains low in Small Medium Enterprises (SMEs), with digital transformation being a concern for governments globally. This study reports on the human-technology interaction process, using digital entrepreneurial...

... enterprises. Design/methodology/approach Using data from a survey in Greek firms during the pandemic, econometric models are estimated to identify factors that are related to the expansion of digital marketing and e-commerce practices of SMEs and large-sized enterprises based on the technology...