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Keywords: Economic well-being
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Journal Articles
Entrepreneurial decisions: viewing the affordable loss heuristic from an economic well-being perspective
Open Access
International Journal of Entrepreneurial Behavior & Research (2023) 29 (11): 170–183.
Published: 21 June 2023
...Colin David Reddy Purpose This article conceptualises how the economic well-being of an entrepreneurial household affects its members' mental accounting process to establish its affordable loss for a plunge decision. Design/methodology/approach The article used research literature to analyze...
