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Keywords: Economies of scale
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2002) 8 (3): 188–200.
Published: 01 June 2002
.... There appear to be opportunities for economies of scale for franchise owners if they are of sufficient size, and presumably this is another motivation why franchisees join franchise systems, and pay the royalty and advertising fees for the centralization of functions. To the extent that the centralized...
