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Keywords: Effectuation theory
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (9): 198–218.
Published: 07 July 2022
..., effectuation theory is applied. Design/methodology/approach To explore how LS is applied in non-digital settings, this study analyses the LS approach of 15 Dutch brick-and-mortar and click-and-mortar Small to Medium-sized Enterprises (SMEs) and startups. Findings This study provides empirical evidence...
Journal Articles
International Journal of Entrepreneurial Behavior & Research (2021) 27 (3): 688–710.
Published: 28 December 2020
... (experiential knowledge and social networks) impact on entrepreneurs' capabilities to exploit new market opportunities. Design/methodology/approach The paper employs a case study approach to investigate five cases of entrepreneurs driving technology-based businesses in Brazil. Effectuation theory is used...
