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Keywords: Engagement
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2024) 30 (11): 1–18.
Published: 19 December 2023
... to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process. Design/methodology/approach Following a multiple case study research design analysing six successful campaigns, the current study suggests a taxonomy of stages...
