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Keywords: Experimentation process
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2025) 31 (6): 1576–1599.
Published: 18 March 2025
... Big data Digital transformation Experimentation process Growth strategies MSMEs This research advances GH theory in several ways. First, we fill a gap in the literature by examining the effects of implementation in management and marketing; second, we provide empirical evidence...
