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Keywords: Family firm branding
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (1): 6–25.
Published: 30 September 2021
... to consumers and other stakeholders efficiently. Figure 1 shows the theoretical integration of the family firm branding theory and reputation theory. The schema presents the principal issues involved in the relationship between FFI transmission and consumer response and the role of visual attention...
