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Keywords: Family firm identity
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (1): 6–25.
Published: 30 September 2021
... identity. Findings Visual attention has a direct and positive influence on recognizing family firm's identity (FFI). Through FFI, visual attention has an indirect positive effect on trust in the company and attitude toward the brand (BraAtt). Trust in a firm positively affects purchase intention...
