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Keywords: Growth hacking
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2025) 31 (6): 1576–1599.
Published: 18 March 2025
...Luca Simone Macca; Gabriele Santoro; Fauzia Jabeen; Beata Gavurova Purpose The rapid expansion of technology has facilitated the widespread adoption of data-driven approaches and strategies for business growth. One such approach is growth hacking (GH), which seeks to optimize growth through...
