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Keywords: Identity perspective
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2020) 26 (7): 1477–1503.
Published: 25 May 2020
... activity. All are based upon the identity perspective (Gruber and MacMillan, 2017), which enables entrepreneurial behavior to be assessed differently from the traditional views embedded in economic rationality. The identity perspective claims that individuals behave in ways that they consider appropriate...
