... and others, such as Baby Boomers and Generation X, poses a significant challenge concerning customer segmentation. Research limitations/implications Research on digital technologies, the complexity of platform architectures and institutional logic has attracted interest in recent years. This article...

... Emerald Publishing Limited Licensed re-use rights only As hybrid organisations operating at the intersection of opposing institutional logics, social enterprises (SEs) pursue the creation of social value w hile functioning as businesses, which generates tensions between social and business...

.... Also, the adoption of the social welfare logic in microfinance delivery could be one of the major steps in promoting the performance of MSEs in Ghana. FNGOs Ghana Institutional logic MSEs Microcredit The microfinance literature is replete with investigations of various microfinance...