..., their reluctance to adapt changes is attributable to their fear of losing past customs and practices; they were threatened by the reaction of intermediaries (arthyias) to the adoption of technologies, which could result in them suffering huge losses. Originality/value This innovative disintermediation business...

...Maribel Guerrero; Carlos A. Santamaría-Velasco; Raj Mahto Purpose The authors propose a theoretical basis for understanding the role of ecosystem intermediaries in the configuration of social entrepreneurship identities in social purpose organisations (SPOs) and their business model innovations...